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2 posts tagged with "Enterprise"

Articles focusing on enterprise-scale deployments, security, and governance.

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Multi-Account Profile Switching: Solving the 'Google Login' Experience in Enterprise Apps

· 5 min read
Revant Nandgaonkar
Maintainer of Framework M

Think about your daily workflow in Google Workspace or Microsoft Azure. In the top-right corner, you click your profile picture and switch instantly between your personal account, your work account, and a client’s tenant—all without logging out.

Users have come to expect this seamless, multi-account profile experience in modern web applications. Yet, if you look at the product backlogs of most enterprise SaaS startups, you will find that multi-account profile switching is deprioritized to 'never.'

In this article, we’ll look at why this feature is so hard to build from scratch, how open-source identity providers like Zitadel are driving this requirement, and how Framework M makes supporting it as simple as flipping an environment variable flag.